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Stephens Group partners with Little Rock marketing firm Friday, Apr 20, 2007 Arkansas News Bureau LITTLE ROCK - Vestcom International Inc., a Little Rock-based firm that provides data-driven, shelf-edge marketing solutions in the grocery, drug and mass merchandising industries, announced Thursday it reached an agreement with two private equity firms, including The Stephens Group LLC of Little Rock. Financial terms were not disclosed for the agreement, under which both The Stephens Group and Chicago-based Lake Capital will purchase a majority interest in Vestcom from the company's management and New York-based private equity firm Cornerstone Equity Investors. The existing management team will remain in place and is reinvesting a significant portion of its ownership in partnership with the two new investors, according to Vestcom. Using proprietary technology and customized color digital messaging, Vestcom provides major retailers and brand manufacturers in the grocery, drug and mass merchandising industries with products to influence shoppers in store aisles. "There has been strong demand among retailers and brand manufacturers for more creative ways to engage and educate consumers at the point-of-decision," Vestcom President Tim McKenzie said in a news release. "While we've enjoyed exciting growth throughout our history, we see tremendous opportunities for continued growth within the retail sector both in the United States and abroad." |
