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Acxiom acquires database marketing solutions division Friday, Jul 11, 2008 Arkansas News Bureau LITTLE ROCK - Acxiom Corp. has acquired the database marketing solutions division of ChoicePoint Precision Marketing LLC, a subsidiary of ChoicePoint Inc. With the purchase, Acxiom adds seven clients from multiple industries, including banking, insurance and media, company officials announced late Wednesday. "Each client is a leader in its respective industry, and some are multi-national enterprises," Acxiom CEO John Meyer said. The division's annual revenues are estimated at about $16 million. The acquisition includes about 75 employees based in Andover, Mass., Durham, N.C., Peoria, Ill., and Alpharetta, Ga. "These teams, which include account management, technical and analytic functions, will complement the deep industry expertise of the current Acxiom team," Meyer said. Shares of Acxiom (NasdaqGS: ACXM) closed Thursday at $11.59, up a nickel. |
