FAYETTEVILLE — Arkansas coach Bret Bielema used his Twitter account to unveil the cover of the Razorbacks’ 2013 football media guide on Wednesday.

Bielema tweeted: “Here is our 2013 media guide cover. Excited about this first ever look that will create a buzz.”

The cover features photos of Bielema, fullback Kiero Small, center Travis Swanson and defensive end Chris Smith. The Twitter accounts for all four are posted underneath their pictures, which is a new wrinkle for Arkansas media guides.

Highlighting individuals is a different approach from the 2012 football media guide, which emphasized the program after the Bobby Petrino debacle. The 2012 media guide simply had an Arkansas helmet on the cover with the slogan ”One program, one goal” at the bottom of the page.

Small, Swanson and Smith are all regarded as team leaders for Bielema’s first season and will represent the Razorbacks at Southeastern Conference Media Days in Hoover, Ala., next week.

The entire 2013 Arkansas football media guide will be available next week.

— Robbie Neiswanger • Arkansas News Bureau