Arkansas law enforcement officers will launch a concentrated week-long speed enforcement plan Monday, July 16, through Sunday, July 22.


The operation will be promoted across the state using the message, “Obey the Sign or Pay the Fine,” according to a news release from Arkansas State Police.


The intensified enforcement effort involves law enforcement departments across the state.


“Speeding leads to death on our roadways,” said Col. Bill Bryant, director of the Arkansas State Police and the Governor’s Highway Safety representative. “Higher speeds reduce a driver’s ability to steer safely around other vehicles, roadway hazards and unexpected highway exits or directions.”


Drivers who ignore the speed limit put themselves, their passengers and other drivers at risk, according to the release.


In 2015, speeding was a contributing factor in 27 percent of all fatal crashes in the U.S. and more than 9,500 people were killed, according to the latest data available from the National Highway Traffic Safety Administration.


“Driving above the posted speed limit or speeding in bad weather conditions dramatically increases the probability that a motorist will be involved in a crash,” Bryant said. “State troopers and other law enforcement officers will be on the lookout for speeding drivers.”


The goal of the operation is to save lives and make drivers aware that no excuses are acceptable.


“When it comes to speeding; Obey the Sign or Pay the Fine,” according to the release.


Details: www.trafficsafetymarketing.gov or the Arkansas Highway Safety Office, 501-618-8136. For more on Arkansas’ ongoing Toward Zero Deaths campaign to eliminate preventable traffic fatalities, visit www.TZDarkansas.org