Remember when being on a Wheaties box was the thing for sports?

It's apparently not the end-all for sports breakfast items anymore.

Arkansas is one of five schools whose logos will appear on boxes of Pop Tarts. ESPN sports business reporter Darren Rovell broke the news yesterday, revealing Kellogg's had reached an agreement with Arkansas, North Carolina, Florida, Michigan and Georgia.

The Arkansas "flavor" of Pop Tart is called "Razorback Red." In actuality, the flavor appears to be strawberry according to the box.

Rovell says the Pop Tarts will hit store shelves next month ... just in time for football season.

Robbie Neiswanger Arkansas News Bureau