LITTLE ROCK — Gov. Asa Hutchinson and Arkansas Economic Development Commission Executive Director Mike Preston announced Thursday the launch of Arkansas Inc., an advertising campaign aimed at recruiting new businesses to the state and encouraging businesses already here to expand.

LITTLE ROCK — Gov. Asa Hutchinson and Arkansas Economic Development Commission Executive Director Mike Preston announced Thursday the launch of Arkansas Inc., an advertising campaign aimed at recruiting new businesses to the state and encouraging businesses already here to expand.


The campaign will include digital marketing and ads placed in trade and industry publications, and it will feature a newly created logo consisting of the words "ARKANSAS INC" inside a diamond shape and the tagline "Good company."


"I like the message. It is the right message. When you’re in Arkansas, you’re in good company," Hutchinson said in a speech Thursday at the Arkansas Economic Developers’ winter conference in Little Rock.


Preston said in a statement, "When it comes down to it, the state of Arkansas operates like a business, and ‘Arkansas Inc.’ better reflects that."


He added that if business is to grow in Arkansas, the state needs to tell businesses it understands their needs and can address them quickly and decisively.


"That’s what Governor Hutchinson is striving to do as the chief executive officer of Arkansas and what AEDC is aiming to communicate as we revise executive job titles from government agency descriptions like deputy director to more business-minded roles like executive vice president," Preston said. "And these are precisely the key messages we will be striving to convey through ‘Arkansas Inc.’"