FAYETTEVILLE — The losing streak is approaching one year now, but Arkansas quarterback Brandon Allen doesn’t need any reminders. He’s living through it.

FAYETTEVILLE — The losing streak is approaching one year now, but Arkansas quarterback Brandon Allen doesn’t need any reminders. He’s living through it.


It has been a long time since Allen and the Razorbacks have walked off the field with a reason to smile. There have been no opportunities to join the student section in singing the school’s fight song. No chance to celebrate in the locker room.


So when Allen looks at today’s game against Nicholls State, he sees more than a chance to simply let the woes come to a merciful end. He believes the Razorbacks need to use the opportunity to bury the bad feelings once and for all. For everyone.


"It’s tough whenever you work so hard and you just come up without a win," Allen said. "This weekend I think we’re really needing a win. And not just a win, but a win in a big way. Kind of a statement win. Really just showing what we’re all about."


The Razorbacks (0-1) will try to snap their school-record, 10-game losing streak today, when they play Nicholls State (0-1) in Razorback Stadium. If successful, it would be Arkansas’ first win since beating Southern Miss on Sept. 14, 2013.


There’s little chance Arkansas can make a resounding statement by knocking off a Football Championship Subdivision team. Especially one like Nicholls State, which is coming off a 44-16 loss at Air Force and is 10-36 in the past four seasons under coach Charlie Stubbs. Drubbing the Colonels is what the Hogs are supposed to do.


But that doesn’t change the importance of getting a win — against any opponent — after the Razorbacks have experienced nearly a full year of frustration.


"It’s big. It’s real big," Arkansas receivers coach Michael Smith said. "We need to get off the skid. I think we need it for not only the kids. We need it as coaches. We need it as a program. We need it for our fans, to get that taste back in our mouth. Once we get that back in our mouth, that taste, the kids will continue to respond that way."


Arkansas had hoped to make a splash by upsetting Auburn last Saturday, but left Jordan-Hare Stadium with a 45-21 loss. There were signs of progress in being tied 21-21 at halftime. In the end, the remaining flaws extended the school-record losing streak and kept Arkansas coach Bret Bielema winless in SEC games (0-9).


It also magnified the depth of the slide.


Arkansas is tied for the second-longest active losing streak in the nation. Only Miami (Ohio), which has lost 17 straight games, is in the middle of a longer losing skid.


Bielema let his team in on that fact during a team meeting earlier this week. He also challenged them to get the Razorbacks out of the conversation by ending it.


"I want them to taste success and understand what that feels like because it’s been a long time since it’s happened," Bielema said on his weekly radio show.


The long drought has covered 357 days. There have been plenty of forgettable moments during that span for a program that has struggled to find its footing in the SEC West. But the staff remains convinced the Hogs are on the verge of a breakthrough and believe today’s game will become a critical part of the process.


"I didn’t even know we had lost that many in a row, I mean, I really didn’t until someone said it (Monday)," offensive line coach Sam Pittman said. "Because I feel like our team is with us, and I feel like they’re going in the right direction.


"But it sure would be nice to walk in there and see some smiling faces instead of not seeing them. Because these kids have earned it, and they deserve it. They really do."


It’s no secret the Razorbacks don’t have to be perfect to experience it today.


Nicholls State will play an SEC team for the first time in school history. The Southland Conference program has gone toe-to-toe with the big boys before and the results aren’t pretty. The Colonels have lost to Oregon (66-3), Louisiana-Lafayette (70-7), Oregon State (77-3), Tulsa (66-16) and San Diego State (47-0) since 2010.


Nicholls State also is in the middle of a seven-game losing streak, so Stubbs said he understands exactly what the Razorbacks are feeling right now.


"They’re just searching and wanting to win," Stubbs said. "They want to win and get some momentum going. And we’re doing the same thing."


But the opponent hasn’t altered Arkansas’ thinking. Offensive coordinator Jim Chaney said the Razorbacks can’t afford it. The Razorbacks have pointed to last season’s close call against Samford, when Arkansas had to grind out a 31-21 win, as proof the disappointments can continue if the Razorbacks aren’t prepared.


"We need to go out and play good," Chaney said. "We need to play better than we did last Saturday. If we do that, hopefully that’ll turn into a victory for us."


Allen believes a positive result will be significant as the program moves forward.


The quarterback said he’s never experienced a year like this one at any level of his athletic career. He knows no one associated with the Razorbacks — players, coaches and fans — is accustomed to losing, either. So no one wants the slide to continue.


There’s another opportunity bury it against Nicholls State today.


"We want the feeling of winning again," Allen said. "It’s been so tough lately with the things that have been going on and the losses we’ve had, it’s definitely time we change things around and we get back to winning. I think when people experience the feeling of winning again a lot more wins are going to start coming from that."